Strategic intelligence on luxury brand systems, AI governance and market dynamics.

Published independently under Rafael Carlesso.

Reports are distributed to executives, financial analysts, institutional investors and media contacts covering the luxury sector.

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L’Oréal & Kering: The Wellness Pivot

The €4 billion closing on 31 March 2026 is two events compressed into one. The first is the structural lockout of the licensed designer fragrance category for the next fifty years, in L'Oréal's favour. The second is the opening of wellness and longevity as the next capital allocation category in luxury. Mainstream coverage read neither.

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