I work at the intersection of creative direction, system design, and cultural analysis, supporting luxury brands navigating maturity, scale, and long-term relevance.
My practice focuses on building visual and conceptual systems that sustain coherence across products, platforms, and time. Rather than prioritising surface expression, I work with structure, material intelligence, and authorship as strategic assets — ensuring that brands remain legible and consistent as they evolve.
I approach brands not as campaigns or isolated moments, but as living systems. This involves understanding how image, material, narrative, and production interact, and how they can adapt without breaking internal logic. My work takes the form of system studies, visual architectures, and strategic frameworks that allow brands to move forward without losing identity.
The projects presented here combine independent research and applied conceptual work developed in dialogue with fashion, technology, and cultural institutions. They are not proposals or forecasts, but structured explorations of how brands operate, how meaning is produced, and how relevance is sustained over time.
Based in Milan. Working internationally.