Strategic intelligence on luxury brand systems, AI governance and market dynamics.
Published independently under Rafael Carlesso.
Reports are distributed to executives, financial analysts, institutional investors and media contacts covering the luxury sector.
AI & Global Luxury Fashion
This report maps, case by case, how the leading luxury brands and groups are deploying artificial intelligence, and articulates the distinction the sector has not yet formalised: AI as a backstage tool versus AI as a public-facing brand deliverable. Covering fourteen brands, five conglomerate frameworks, and 36 specialist sources, it includes the Gucci/Demna AI campaign controversy as the sector's most consequential governance failure to date.