Strategic intelligence on luxury brand systems, AI governance and market dynamics.

Published independently under Rafael Carlesso.

Reports are distributed to executives, financial analysts, institutional investors and media contacts covering the luxury sector.

Intelligence Reports Rafael Carlesso Intelligence Reports Rafael Carlesso

The Missing Layer: AI Image Governance in Luxury Fashion

The Thomson Reuters Foundation and UNESCO published the world's largest study of corporate AI governance: 2,972 companies, 100,000+ data points. Only 13% align their AI strategy with a formal governance framework. This report examines the dataset through the lens of luxury fashion, where the governance challenge differs fundamentally: the distinction between AI deployed as an internal process tool and AI whose output becomes the public-facing brand deliverable. For luxury, where the image is the product, this distinction defines the entire risk surface. The AI Image Governance framework addresses this gap.

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Intelligence Reports Rafael Carlesso Intelligence Reports Rafael Carlesso

EU AI Act and Impact on Luxury Fashion

The EU AI Act (Regulation 2024/1689) is the first comprehensive legal framework for AI regulation by a major global jurisdiction. This report conducts a critical SWOT analysis of the regulation, examining its risk-based architecture, phased implementation timeline, and extraterritorial reach. For the luxury fashion sector specifically, the Act introduces obligations around transparency, intellectual property, and AI-generated imagery in brand communications. As of March 2026, only 8 of the EU's 27 member states have designated enforcement contacts, despite the August 2026 compliance deadline.

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