Context
Prada operates as a brand where form is sustained by structure rather than expression.
Its identity is not driven by seasonal novelty, but by the consistency of an internal system.
Its identity is not driven by seasonal novelty, but by the consistency of an internal system.
This project examines Prada as a system in which material, body, and construction operate as interdependent supports.
The focus is not on collection themes,
but on how structure governs form over time.
but on how structure governs form over time.
System Logic
The system is organised around relationships rather than symbols.
Material as a System
Material is not treated as surface or texture.
It functions as a governing element.
It functions as a governing element.
Choices of fabric, weight, and resistance define how form behaves.
Material determines limits, tension, and movement.
Material determines limits, tension, and movement.
Form emerges from constraint rather than decoration.
Body as Support
The body is not idealised or stylised.
It acts as a structural reference.
It acts as a structural reference.
Garments do not adapt to the body.
They establish a framework around it.
They establish a framework around it.
This produces silhouettes that feel intentional rather than expressive.
Structure Sustains Form
Structure is not hidden.
It is made legible.
It is made legible.
Seams, volumes, and proportions operate as visible logic.
The system prioritises clarity over seduction.
The system prioritises clarity over seduction.
Consistency is achieved through construction, not repetition.
Why This Matters
This system demonstrates how fashion can operate as a structural discipline rather than a stylistic cycle.
It shows how brands can maintain coherence
by allowing form to be governed by internal logic instead of external trends.
by allowing form to be governed by internal logic instead of external trends.
Prada’s authority does not come from novelty.
It comes from structure.
It comes from structure.