Estée Lauder: The Price of the Reset
Estée Lauder has proved its own counter-argument. The Brief reads the deepened cuts as a decision about where the brand is allowed to be touched.
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Estée Lauder has proved its own counter-argument. The Brief reads the deepened cuts as a decision about where the brand is allowed to be touched.
I write about luxury as a cultural and economic system: image, desire, pricing and perceived value before the numbers. Coverage includes LVMH, Kering, Richemont, Prada, Armani, Moncler, Brunello Cucinelli, Zegna and Dolce & Gabbana. Cited by Reuters on LVMH and aspirational pricing trust. Author of an SSRN paper on governing AI-generated imagery in luxury. Trained as an architect, with an MBA in marketing, branding and growth. Based in Milan.