Press

Reuters, 28 July 2026. On LVMH’s second-quarter results, reported by Alessandro Parodi with Dominique Patton and Lisa Jucca.

“Discipline is a finite lever. Desire is the renewable one.”

Republished by The Globe and Mail, RTÉ, News24, Euronext and Global Banking & Finance Review. Translated into Italian by MarketScreener, Spanish by TradingView and Portuguese by Valor Econômico.

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Reuters, 15 May 2026. On LVMH’s sale of Marc Jacobs, reported by Tassilo Hummel and Lisa Jucca.

“LVMH is telling the market it will no longer subsidise the segment that has lost pricing trust with the aspirational consumer.”

Republished by Investing.com, MarketScreener, AOL, The Star and FashionNetwork across its US, UK, India and global editions. Translated into Dutch by IEX and French by Zonebourse.

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Direct interviews

‍Valor Econômico (Brazil), 11 August 2026. Interviewed by Natália Flach on the luxury first half of 2026: LVMH, Kering, Hermès and where the recovery stands.

‍“É cedo demais para falar em recuperação. O que voltou foi disciplina e não desejo.” In English, as answered: “Too early to call it recovery. What came back was discipline, not desire.”

‍Brazil’s leading business daily. Interview conducted in English, published in Portuguese.

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Published research

‍AI Image Governance in Luxury Fashion: A Strategic Framework for Brand Equity Protection. SSRN, April 2026.

Both Reuters citations have been republished across five continents and six languages. Cited twice by LinkedIn News in 2026.