Press

Reuters, 28 July 2026. On LVMH’s second-quarter results, reported by Alessandro Parodi with Dominique Patton and Lisa Jucca.

“Discipline is a finite lever. Desire is the renewable one.”

Republished by The Globe and Mail, RTÉ, News24, Euronext and Global Banking & Finance Review. Translated into Italian and German by MarketScreener, Spanish by TradingView and Portuguese by Valor Econômico.

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Reuters, 15 May 2026. On LVMH’s sale of Marc Jacobs, reported by Tassilo Hummel and Lisa Jucca.

“LVMH is telling the market it will no longer subsidise the segment that has lost pricing trust with the aspirational consumer.”

Republished by Investing.com, MarketScreener, AOL, The Star and FashionNetwork across its US, UK, India and global editions. Translated into Dutch by IEX, French by Zonebourse and German by MarketScreener.

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Direct interviews

‍Valor Econômico (Brazil), 11 August 2026. Interviewed by Natália Flach on the luxury first half of 2026: LVMH, Kering, Hermès and where the recovery stands.

‍“É cedo demais para falar em recuperação. O que voltou foi disciplina e não desejo.” In English, as answered: “Too early to call it recovery. What came back was discipline, not desire.”

‍Brazil’s leading business daily. Interview conducted in English, published in Portuguese.

Fibre2Fashion (India). Quoted regularly by Fibre2Fashion on Chanel, LVMH and Gucci, in written interviews by Aarlin Shyamla. B2B media portal for the global textile, apparel and fashion industry, published in the Prime subscription section.

24 October 2026. On Gucci's everyday essentials, whether a permanent wardrobe broadens the base or dilutes the image. "Desire needs distance, and essentials sold everywhere shorten it." Read on Fibre2Fashion →

14 October 2026. On LVMH's third quarter and China's tax crackdown, whether the new rules sit behind the slowdown and which houses a cautious client keeps. "Hermès sells scarcity and craft with little display, the kind of purchase a cautious client keeps. Louis Vuitton and Gucci sell recognition, the kind a cautious client postpones." Read on Fibre2Fashion →

30 September 2026. On Chanel's China strategy, why the house keeps investing in stores and client experience while rivals close doors. "When a market stops rewarding public display, the private room becomes the product." Read on Fibre2Fashion →

Broadcast

‍CGTN Europe, Global Business Europe (UK), 12 October 2026. Live interview on LVMH's third-quarter sales.

Published research

‍AI Image Governance in Luxury Fashion: A Strategic Framework for Brand Equity Protection. SSRN, April 2026.

Teoria do Desejo Composto: identidade composicional, autoria e marcas de luxo na sociedade de hiperconsumo. Preprint, in Portuguese. Zenodo, September 2026.

Both Reuters citations have been republished across five continents and seven languages. Cited three times by LinkedIn News in 2026.