Kering: After The Arithmetic, A Pulse At Gucci

Brief
Written By Rafael Carlesso
 
 

A pulse, not a turn. Gucci narrowed through fewer doors, and the margin that met it was still built from cost.

Read the Brief
Rafael Carlesso

I write about luxury as a cultural and economic system: image, desire, pricing and perceived value before the numbers. Coverage includes LVMH, Kering, Richemont, Prada, Armani, Moncler, Brunello Cucinelli, Zegna and Dolce & Gabbana. Cited by Reuters on LVMH and aspirational pricing trust. Author of an SSRN paper on governing AI-generated imagery in luxury. Trained as an architect, with an MBA in marketing, branding and growth. Based in Milan.

https://www.rafaelcarlesso.com
Previous

Hermès H1 2026: The House Paid for 2030, and the Bill Was 40 Basis Points
Next

Burberry: The Quarter The Market Declined To Reward