LVMH: The Margin Held. Desire Did Not.

Brief
Written By Rafael Carlesso
 
 

Discipline is a finite lever and LVMH spent it well this half. What it cannot do is buy back the desire that leather goods stopped selling.

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Rafael Carlesso

I write about luxury as a cultural and economic system: image, desire, pricing and perceived value before the numbers. Coverage includes LVMH, Kering, Richemont, Prada, Armani, Moncler, Brunello Cucinelli, Zegna and Dolce & Gabbana. Cited by Reuters on LVMH and aspirational pricing trust. Author of an SSRN paper on governing AI-generated imagery in luxury. Trained as an architect, with an MBA in marketing, branding and growth. Based in Milan.

https://www.rafaelcarlesso.com
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