Intelligence Briefs and Reports read the corporate narrative of luxury: earnings, governance, succession and pricing, and how the market and the financial press receive them, with image and desire before the numbers.
At Chanel, Even the Numbers Are Rationed
Chanel reports its results once a year, in May. In August, the market learned its first half anyway.
At Chanel, Even The Numbers Are Rationed
The scarcest thing Chanel shipped this half was information. A house that publishes once a year owned a season without saying a word.
Prada Group: When Miu Miu Laps Itself, The Percentage Goes Quiet
Prada answered a question about desire with a forecast about arithmetic. Miu Miu's rate was retired and replaced by another rate.
Chanel and Charvet: The Address Was the Asset
The most valuable thing Chanel acquired is not a shirtmaker. It is an address on Place Vendôme.