Zegna Group: One Brand Carries the Group

Brief
Written By Rafael Carlesso
 
 

Zegna grew its own stores by opening none of them. The read is where the growth concentrates, and what that leaves undecided.

Read the Brief
Rafael Carlesso

I write about luxury as a cultural and economic system: image, desire, pricing and perceived value before the numbers. Coverage includes LVMH, Kering, Richemont, Prada, Armani, Moncler, Brunello Cucinelli, Zegna and Dolce & Gabbana. Cited by Reuters on LVMH and aspirational pricing trust. Author of an SSRN paper on governing AI-generated imagery in luxury. Trained as an architect, with an MBA in marketing, branding and growth. Based in Milan.

https://www.rafaelcarlesso.com
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