Intelligence Briefs and commentary on LVMH, Kering, Hermès and other luxury groups and brands, open in full. Where desire is built or lost, from image to price. The financial results only prove it.
PUBLISHED ELSEWHERE
What LVMH buys, and what it lets go
Article. CPP-Luxury, October 2026.
Chanel Is Doubling Down On China While Luxury Rivals Shut Their Stores
Quoted. Fibre2Fashion, September 2026, on Chanel's China strategy.
Victoria Beckham: The Beauty Company Inside The Fashion House
The desire is real and it is priced. The open question is which company is actually for sale, and on whose numbers.
Zegna Group: One Brand Carries the Group
Zegna grew its own stores by opening none of them. The read is where the growth concentrates, and what that leaves undecided.
Moncler Group: Funded, Not Yet Measured.
Moncler paid for its Olympic window inside the envelope, then attached a year-round claim that nothing published can score.
Chanel and Charvet: The Address Was the Asset
The most valuable thing Chanel acquired is not a shirtmaker. It is an address on Place Vendôme.
Dior: The Memory Dior Did Not Own
Borrowed love does not transfer at the till. Dior's licensed childhood carried the talk, and the archive carried the quarter.
D&G: The Cost of Control
Dolce & Gabbana is not short of desire. The Brief reads a house financing the present by selling the thing it sells, and what it is allowed to keep.
Estée Lauder: The Price of the Reset
Estée Lauder has proved its own counter-argument. The Brief reads the deepened cuts as a decision about where the brand is allowed to be touched.