The global personal luxury goods market closed 2025 at an estimated €358 billion, down approximately 2% from 2024. Behind that number: the industry lost roughly 60 million active consumers since 2022. This report analyses the structural conditions driving that contraction across twelve dimensions. The central conclusion is that this is not a cyclical correction. It is a structural inflection point.
I produce independent strategic intelligence on luxury conglomerates, covering brand dynamics, pricing governance, competitive positioning and AI deployment risk. Current coverage includes Kering Group, LVMH, Richemont, Armani Group, Prada Group and Moncler. Reports are distributed to financial media, institutional investors and executive search leadership.
Developer of the AI Image Governance framework: a structured methodology for evaluating how generative AI deployment decisions impact brand authority in luxury fashion. The framework separates AI as an internal creative tool from AI as a public facing brand deliverable, a distinction most luxury houses have not yet formalised. EU AI Act transparency obligations (Article 50, effective August 2026) make this operationally urgent.
Research cited by Reuters (Global Industry Editor, Luxury and Retail) and shared with institutional investors including Baillie Gifford. Registered with Spencer Stuart, Egon Zehnder and Heidrick & Struggles.
15+ years in high value markets. MBA in Marketing, Branding and Growth. Based in Milan.
For intelligence reports and governance advisory: rafael@rafaelcarlesso.com
