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The Hermès verdict is not in the margin line, it is in the cash. Working capital refused to build while the workshops multiplied.
Rafael Carlesso is a luxury strategist and analyst, speaker and writer, based in Milan. He reads where desire is built or lost, from image to price. The financial results only prove it. Quoted twice by Reuters on LVMH. CPP-Luxury published his article "What LVMH buys, and what it lets go" in October 2026. He gives the keynote From Heritage to Algorithm, on what makes luxury clients choose a brand again.