Prada Group: When Miu Miu Laps Itself, The Percentage Goes Quiet

Brief
Written By Rafael Carlesso
 
 

Prada answered a question about desire with a forecast about arithmetic. Miu Miu's rate was retired and replaced by another rate.

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Rafael Carlesso

Rafael Carlesso is a luxury strategist and analyst, speaker and writer, based in Milan. He reads where desire is built or lost, from image to price. The financial results only prove it. Quoted twice by Reuters on LVMH. CPP-Luxury published his article "What LVMH buys, and what it lets go" in October 2026. He gives the keynote From Heritage to Algorithm, on what makes luxury clients choose a brand again.

https://www.rafaelcarlesso.com
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