Intelligence Briefs and commentary on LVMH, Kering, Hermès and other luxury groups and brands, open in full. Where desire is built or lost, from image to price. The financial results only prove it.
PUBLISHED ELSEWHERE
What LVMH buys, and what it lets go
Article. CPP-Luxury, October 2026.
Chanel Is Doubling Down On China While Luxury Rivals Shut Their Stores
Quoted. Fibre2Fashion, September 2026, on Chanel's China strategy.
At Chanel, Even The Numbers Are Rationed
The scarcest thing Chanel shipped this half was information. A house that publishes once a year owned a season without saying a word.
Prada Group: When Miu Miu Laps Itself, The Percentage Goes Quiet
Prada answered a question about desire with a forecast about arithmetic. Miu Miu's rate was retired and replaced by another rate.
Chanel and Charvet: The Address Was the Asset
The most valuable thing Chanel acquired is not a shirtmaker. It is an address on Place Vendôme.