Each Intelligence Brief reads one luxury house's results for what they mean, not just what they measure: where desire is being built, where it is being spent, and what the strategy should be. One house per Brief, written the day it reports, checked line by line against the record before it goes out.
The margin proved the Olympic window was absorbed, not bought. The half-year report made the year-round strategy a board-approved priority and attached no measure to it.
H1 2026 & the Year-Round Claim
Moncler
The Moncler Brief is open in full. This is what subscribers receive on every house that reports.
Every house below is read like this, in full, for subscribers. €1,500 a year.
Richemont Group
Jewellery at the commanding height: structural market share gains, gross margin compression, and the strategic logic of portfolio elevation.
FY26 Annual Results
LVMH
Less Complexity, More Focus: Inside LVMH's Portfolio Reset
How the Marc Jacobs sale, the beauty disposals under review, and the Armani opportunity trace one strategic logic: pruning the portfolio to reconcentrate capital on heritage, and freeing the balance sheet for the next major acquisition.
How Chanel grew while LVMH and Hermès slipped, by doubling its icon prices to exit the aspirational market and re-arming desire under Matthieu Blazy.
2025 Results & Strategic Outlook
Chanel
A family-held house defending ownership through a second debt cycle in two years, with the move to a lifestyle company as the presentable frame for a diversification that leverage is funding.
The Cost of Control
Dolce & Gabbana
Brunello Cucinelli
A cultural and economic reading, mid-2026
Brunello Cucinelli sells a worldview. It is the company's strongest asset and its softest target.
L’Oréal & Kering
Kering paid EUR 3.5 billion for Creed, then sold its whole beauty division for EUR 4 billion.
The Wellness Pivot
The AI Image Crisis, Financial Inflection & Governance Imperative
Prada
How the Jordan Wolfson campaign exposed the structural gap between AI as creative tool and AI as public brand deliverable.
Succession, the Sale, and the Governance Question
Armani
Armani lost its founder and held its margins. The unsettled question is who buys the house next, and what the founder's will forgot to protect.
The open layer ends here. Luxury Strategic Notes is the working layer, in three parts. An Intelligence Brief on every house that reports, in full, the day it closes. The Intelligence Reports beneath them, which go deeper and stay open, revised as each dated marker returns. And The Desk, a direct line that returns a written, fact-checked answer within two working days. One read carried into one meeting covers the year. €1,500 a year.