The margin proved the Olympic window was absorbed, not bought. The half-year report made the year-round strategy a board-approved priority and attached no measure to it.
H1 2026 & the Year-Round Claim
Moncler
OPEN BRIEF
Richemont Group
Jewellery at the commanding height: structural market share gains, gross margin compression, and the strategic logic of portfolio elevation.
FY26 Annual Results
LVMH
Less Complexity, More Focus: Inside LVMH's Portfolio Reset
How the Marc Jacobs sale, the beauty disposals under review, and the Armani opportunity trace one strategic logic: pruning the portfolio to reconcentrate capital on heritage, and freeing the balance sheet for the next major acquisition.
How Chanel grew while LVMH and Hermès slipped, by doubling its icon prices to exit the aspirational market and re-arming desire under Matthieu Blazy.
2025 Results & Strategic Outlook
Chanel
A family-held house defending ownership through a second debt cycle in two years, with the move to a lifestyle company as the presentable frame for a diversification that leverage is funding.
The Cost of Control
Dolce & Gabbana
Brunello Cucinelli
A cultural and economic reading, mid-2026
Brunello Cucinelli sells a worldview. It is the company's strongest asset and its softest target.
L’Oréal & Kering
Kering paid EUR 3.5 billion for Creed, then sold its whole beauty division for EUR 4 billion.
The Wellness Pivot
The AI Image Crisis, Financial Inflection & Governance Imperative
Prada
How the Jordan Wolfson campaign exposed the structural gap between AI as creative tool and AI as public brand deliverable.
Succession, the Sale, and the Governance Question
Armani
Armani lost its founder and held its margins. The unsettled question is who buys the house next, and what the founder's will forgot to protect.
The Briefs give you the verdict. Luxury Strategic Notes opens the full read beneath it: where desire is built or lost, house by house, the proof in the numbers, and the strategic read across the majors.