When a Street Stops Getting More Expensive, Watch Who Buys It
Via Montenapoleone stopped getting more expensive. It also became the most contested piece of ground in the industry. Only the second one matters.
The C-Branded Era Passes Its First Test: Kering H1 2026
When the sector's most disciplined communicators start selling proximity, it is not a slip. It is a channel.
The C-Branded Era: The Executive Is the Campaign Now
Luxury's scarcest asset has always been distance. This summer, its executives began spending it, deliberately.