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Rafael Carlesso
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Rafael Carlesso
Home
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Home
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The Customer Is a Quilt, and the Brand Is One Patch
The Desire Economy Rafael Carlesso 31/07/2026 The Desire Economy Rafael Carlesso 31/07/2026

The Customer Is a Quilt, and the Brand Is One Patch

Luxury's loyalty model was built on a generation that no longer exists. Occupation is no longer available. Rechoice is.

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Rafael Carlesso

Luxury Strategist & Analyst | Writing from Milan | LinkedIn

rafael@rafaelcarlesso.com