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Rafael Carlesso
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Rafael Carlesso
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Intelligence
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Home
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Intelligence
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When a Street Stops Getting More Expensive, Watch Who Buys It
Luxury Real Estate Rafael Carlesso 12/08/2026 Luxury Real Estate Rafael Carlesso 12/08/2026

When a Street Stops Getting More Expensive, Watch Who Buys It

Via Montenapoleone stopped getting more expensive. It also became the most contested piece of ground in the industry. Only the second one matters.

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At Chanel, Even the Numbers Are Rationed
Brand Communication Rafael Carlesso 08/08/2026 Brand Communication Rafael Carlesso 08/08/2026

At Chanel, Even the Numbers Are Rationed

Chanel reports its results once a year, in May. In August, the market learned its first half anyway.

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The Industry That Sells the Antidote to Itself
The Desire Economy Rafael Carlesso 04/08/2026 The Desire Economy Rafael Carlesso 04/08/2026

The Industry That Sells the Antidote to Itself

The houses crossing the cycle best protected the conditions that produce desire: scarcity, distance, interval. The divergence is philosophical before it is financial.

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Hermès H1 2026: The House Paid for 2030, and the Bill Was 40 Basis Points
The Desire Economy Rafael Carlesso 29/07/2026 The Desire Economy Rafael Carlesso 29/07/2026

Hermès H1 2026: The House Paid for 2030, and the Bill Was 40 Basis Points

Hermès gave back 40 basis points of margin this half. It did not lose them. It spent them.

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Chanel and Charvet: The Address Was the Asset
Luxury Real Estate Rafael Carlesso 02/07/2026 Luxury Real Estate Rafael Carlesso 02/07/2026

Chanel and Charvet: The Address Was the Asset

The most valuable thing Chanel acquired is not a shirtmaker. It is an address on Place Vendôme.

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Rafael Carlesso

Luxury Strategist & Analyst | Writing from Milan | LinkedIn

rafael@rafaelcarlesso.com