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Rafael Carlesso
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Rafael Carlesso
Home
Commentary
Intelligence
Press
About
Contact
Login Account
Home
Commentary
Intelligence
Press
About
Contact
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Why Jewellery Grew While Fashion Stalled
The Desire Economy Rafael Carlesso 07/08/2026 The Desire Economy Rafael Carlesso 07/08/2026

Why Jewellery Grew While Fashion Stalled

In the quarter to 30 June, one category grew at every group that reports it separately. It was not the category with the creative directors.

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The Industry That Sells the Antidote to Itself
The Desire Economy Rafael Carlesso 04/08/2026 The Desire Economy Rafael Carlesso 04/08/2026

The Industry That Sells the Antidote to Itself

The houses crossing the cycle best protected the conditions that produce desire: scarcity, distance, interval. The divergence is philosophical before it is financial.

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The Customer Is a Quilt, and the Brand Is One Patch
The Desire Economy Rafael Carlesso 31/07/2026 The Desire Economy Rafael Carlesso 31/07/2026

The Customer Is a Quilt, and the Brand Is One Patch

Luxury's loyalty model was built on a generation that no longer exists. Occupation is no longer available. Rechoice is.

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Hermès H1 2026: The House Paid for 2030, and the Bill Was 40 Basis Points
The Desire Economy Rafael Carlesso 29/07/2026 The Desire Economy Rafael Carlesso 29/07/2026

Hermès H1 2026: The House Paid for 2030, and the Bill Was 40 Basis Points

Hermès gave back 40 basis points of margin this half. It did not lose them. It spent them.

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Rafael Carlesso

Luxury Strategist & Analyst | Writing from Milan | LinkedIn

rafael@rafaelcarlesso.com